A mind boggling fact that about 750+ million people use Facebook and over 250+ million users access it through mobiles and about 5.7 billion smart phones prevail across the globe leads to an irrevocable conclusion the future is indeed mobile, few years down the line and it will be standard! With mobile applications making their ways into the online galaxy swiftly, there has been a fundamental shift in the way people perform computing. Online and offline life are becoming fused, thanks to the ubiquity of social media and the impressive plunge of smart phones. Mobile solutions are adopted by marketers and merchants across all verticals for making their marketing efforts and revenue streams more accomplished. Ever since iPhone’s launch in 2007, Smartphone realm has experienced a rage revolution and further came various versions of applications and a new wave of application developers.
Mobile Application environment has experienced a baffled recognition explosion and the summary of latest numbers would help us understand this bubble burst better:
- iOS users have an average of 37 apps on their devices, vis a vis 22 for Android users and 10 for Blackberry users
- According to Vision Mobile report, about 60% of developers had recently created Android applications
- Revenue stream from apps download is expected to reach $36.7 billion by 2012.
- The onset of applications incited the growth of data subscribers since availability of flat free pricing drew in users to upgrade and try new applications.
- Reports predict mobile banking users to approach 894 million by 2015
- Mobile apps downloads will be recorded at 48 billion by 2015, according to insiders.
- By 2014, mobile internet will overpower desktop internet, largely.
- 3 in 5 users focus on mobile ads while browsing social media sites.
- Smartphones and tablets will increased web traffic by 26 times in the next four years.
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